Wayfair was founded as a multi-brand business in 2002 but officially rolled all of its brands into Wayfair.com in 2011. The company is most known for its expansive selection of furniture for homes and businesses, from outdoor patio sets to garage and storage area organization solutions. The website hosts furniture from top brands in hundreds of categories, allowing you to sift through whatever furniture, appliances, and decor you might need from the comfort of your home.
While Wayfair offers plenty for anyone shopping for home furnishings, it’s always nice to have options. That’s why we’ve pulled together this list of 20 websites like Wayfair, where you can find furniture and decor for various budgets.
20 Sites Like Wayfair
| Website | Main Features | Price Range | Shipping Options | Unique Selling Points |
|---|---|---|---|---|
| Amazon | Large selection, user reviews, third-party sellers | Variable | Prime shipping, A-to-Z guarantee | Fast delivery with Prime; wide variety across multiple categories |
| Target | Furniture, decor, in-store pickup available | Budget to Mid | Free store pickup | Local pickup; affordable and stylish options |
| Walmart | Extensive catalog, third-party marketplace | Budget | In-store returns for third-party items | Affordable home products; expansive inventory |
| IKEA | Full furniture range, home delivery | Budget to Mid | Home delivery, showroom tool | Consistent style; virtual design tools; known for matching paint and finishes |
| Overstock | Similar to Wayfair, many categories, clothing and jewelry | Budget to Mid | Free shipping on $49.99+ | Daily deals and big discounts; wide product range |
| Joss & Main | Wayfair-owned, upscale contemporary designs | Mid to High | Seasonal sales, financing options | Trendy designs, many sales and financing choices |
| Lulu & Georgia | Curated selection, collections for easy matching | Mid to High | Personalized design services | Curated, high-quality items; free design support |
| World Market | Unique items, international foods, drinks | Budget to Mid | Over 200 U.S. stores | Quirky, uncommon items; global inspirations |
| Urban Outfitters | Vintage-inspired, quirky home goods | Mid to High | Standard shipping options | Focus on edgy, vintage designs; often higher-priced than Wayfair |
| Article | Designer-curated furniture and decor | Mid to High | Direct-to-consumer pricing | Quality, timeless pieces; works directly with manufacturers |
| CB2 | Modern, sleek decor; designer collaborations | Mid to High | Frequent sales and financing | High-quality, designer-backed products; exclusive to modern style |
| AllModern | Modern home decor, part of Wayfair | Mid | Wayfair credit card and financing | Focused on clean, modern style; accessible pricing |
| Anthropologie | Artsy, eclectic pieces with vintage touch | Mid to High | Seasonal decor available | Unique, artsy selections for vintage enthusiasts |
| West Elm | Modern furniture, part of Pottery Barn family | High | In-store pickup, quick-ship filter | Free design services; upscale modern style |
| Birch Lane | Farmhouse, rustic, vintage-inspired, Wayfair brand | Mid to High | Wayfair benefits | Consistent with Wayfair benefits; classic styles |
| Crate & Barrel | Exclusive collections, top brands | High | Store credit card, reward program | High-end, high-quality exclusives; well-known brands |
| Pottery Barn | Premium furniture with unique, exclusive designs | High | Free shipping on select items | Upscale options, timeless designs |
| Living Spaces | Furniture and decor without third-party sellers | Budget to Mid | Next-day shipping in select areas | Wide selection without marketplace sellers |
| H&M Home | Seasonal collections, small furniture, and accents | Budget | Affordable, many items $35 and under | Budget-friendly; frequent seasonal updates |
| Schoolhouse | Handmade lighting, small decor items | Mid to High | Small-batch items, U.S.-made | Focus on quality craftsmanship, smaller selection |
Is Wayfair legit? Sure! But maybe you want some additional options for finding furnishings for your home or business online. If so, this list of Wayfair alternatives should help you find what you’re looking for. Some of them even have money-saving contractor discounts similar to Wayfair so you can stretch your budget further if you qualify for their programs.
1. Amazon
People joke that you can find just about anything on Amazon, but it’s somewhat true. If you’re looking for somewhere else to try besides Wayfair for furniture and home decor, you can probably get what you need on Amazon. Indoor fountains, night lights, outdoor patio sets, wall art, sectional sofas, and more—you name it, and it’s probably listed on Amazon.
There are a couple of downsides to Amazon. First, its prices can be all over the place. You might find two similar wall shelves, for example, at extremely different price points. Reviews can also be skewed. Although Amazon has rules in place to help keep reviews honest, sellers can find ways to skirt those rules and pay people to leave positive reviews, even if they’ve never used the product or didn’t like it.
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On the plus side, if you have Amazon Prime, many products will have free shipping, and you can usually get them delivered faster than you would without it. Amazon also offers an A-to-Z Guarantee that helps you get refunded for products you buy from third-party sellers.
If you plan to shop on Amazon, do your due diligence to vet each product as much as possible by reading reviews and product descriptions.
2. Target
Target’s website is a mish-mosh of items, similar to its physical stores. You can find furniture and home decor here, albeit on a much smaller scale than Wayfair. However, with Target, you get the added option of picking your order up at your local store, while Wayfair currently only has one brick-and-mortar store available to do this.
Price-wise, Target and Wayfair are relatively comparable, although Wayfair typically has many more deals to choose from, including percent-off sales on entire furniture and decor categories.
3. Walmart
Walmart’s website has become similar to Amazon over the years, offering tons of products from third-party sellers on its marketplace. While this allows for an expansive catalog of home decor and furniture items, it also comes with some more work on your part to make sure what you’re buying is a good product. One advantage is that marketplace items are still returnable in-store, just like any product sold directly by Walmart.
Overall, you’ll generally find more affordable home products through Walmart than Wayfair, but the selection may not be as robust. It can also be easy to get lost on Walmart’s site, which tends to nest products into multiple categories, while Wayfair keeps its categories a bit more streamlined to easily find what you need.
4. IKEA
One of the biggest draws to IKEA is its massive stores, where you could spend hours exploring showrooms for furniture and home decor inspiration. But its website is an excellent alternative if you don’t live near an IKEA store, giving you access to most of the same items that you can have shipped to your home.
IKEA offers about the same prices as Wayfair, with furniture for all rooms available for a wide range of budgets. IKEA also uses many of the same paint colors on products made with the same materials, making it relatively easy to match furniture for the same room. You can even use IKEA’s showroom tool to virtually design a space with the furniture and decor you pick, just to make sure it all looks cohesive.
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5. Overstock
Visit Overstock and you’ll probably see a lot of similarities to Wayfair. It has tons of categories like Wayfair, with a few additions that Wayfair doesn’t offer, like clothing and jewelry. The front page is also a treasure trove of deals, sometimes with savings of up to 70% on specific categories. Pricing isn’t too far off, either, so you might want to compare prices at both places before placing an order.
The main differences between Overstock and Wayfair are in their shopper benefits. Overstock offers free shipping at $49.99, while Wayfair’s free shipping starts with $35 orders. Both retailers have a credit card to finance your purchases, but Wayfair also has a non-credit-card financing option with 0% APR for up to 24 months.
6. Joss & Main
If Joss & Main reminds you of Wayfair, there’s a reason for that: Wayfair owns and operates Joss & Main, along with some other companies, like Birch Lane and AllModern. However, Joss & Main is a bit more of an upscale version of Wayfair, targeting contemporary style enthusiasts with generally higher-priced items.
Still, that doesn’t mean you can’t find a deal here. There’s always some kind of sale going on, whether it’s a percent-off sale on an entire category of furniture or decor or a seasonal or holiday promotion. You can also access financing options through Affirm, Bread Pay, and other financing partners, to pay for your order over time.
7. Lulu & Georgia
Lulu & Georgia offers a more carefully curated selection of furniture and home decor than Wayfair, so it has a much smaller catalog than Wayfair. On the other hand, every item has been vetted, so you don’t need to sift through items from third-party sellers. Lulu & Georgia is also big on collections, so expect many of the pieces to coordinate seamlessly with each other.
With those benefits comes some heftier price tags, so keep this in mind as you shop. However, all shoppers can access one-on-one design services to get custom suggestions for a space for free.
8. World Market
World Market is both an online and physical retailer with over 200 stores in the United States. It offers a variety of furniture, home decor, and seasonal items, along with a unique selection of foods and drinks, including international coffees, seasonings, preserves, and more.
Although its selection isn’t as grand as Wayfair and its prices generally run a bit higher, World Market hosts a quirky range of items that could benefit shoppers looking for out-of-the-ordinary items for their homes.
9. Urban Outfitters
If you grew up in the 80s or 90s, you probably have heard of Urban Outfitters. It was a primary stop for teens and 20-somethings to shop for edgy clothing around that time, and apparel and accessories are still a main staple there. But it also features a wide selection of home goods, like curtains, blankets, rugs, vanities, and candles.
The furnishings and decor here lean mostly toward vintage and quirky styles, so they’re not picks you’ll find on bargain websites like Wayfair, Walmart, and Overstock. But, expect prices to be higher overall.
10. Article
Article curates furniture and decor from designers around the world to bring you timeless pieces for every room. Sofa collections, outdoor dining tables and benches, ottomans, and lighting are just some of the categories of products you can find at Article.
While its items in each category fit a range of budgets, they do trend higher than Wayfair’s prices, on average. Still, Article works directly with manufacturers to keep costs as low as possible for customers.
11. CB2
If you specifically want modern furniture to fill your space, CB2 might be the place for you. From sleek light fixtures to minimalistic vases and planters, CB2 focuses only on modern-style decor and furnishings in its retail locations and website.
CB2 curates its furniture from top designers to ensure that only high-quality products end up on its digital shelves. While you can expect higher price tags here than on Wayfair, CB2 always has sales happening and offers a credit card to finance purchases and receive reward dollars on each order.
12. AllModern
Another Wayfair-owned brand, AllModern focuses on modern home decor and furniture, like abstract wall art, bedroom sets with clean lines, and sleek bathroom and kitchen fixtures. Because it targets modern style, you won’t find as many products on AllModern as you would Wayfair, but that’s a good thing if you’re only looking for modern pieces.
Pricing is comparable to Wayfair, and you can use price filters and the sorting feature to find items in your budget. Like other Wayfair brands, AllModern has its own credit card and offers financing with 0% APR for up to 24 months.
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13. Anthropologie
Anthropologie’s main staple is apparel, but it also has home and furniture offerings under its AnthroLiving brand. You’ll find a little of everything here, from everyday essentials like blankets and bedding to outdoor items, like seasonal decor and patio sets. While prices are generally higher here than Wayfair and other bargain sites, its eclectic mix of furniture and decor will probably delight anyone who looks for offbeat, vintage-inspired, or artsy pieces for their spaces.
14. West Elm
West Elm is in the same family of brands as Pottery Barn and Williams-Sonoma, although it specifically caters to the modern home furnishings crowd. It offers numerous categories to shop within, including art, seasonal, and dorm essentials, to help you find what you need.
West Elm’s prices are higher than Wayfair’s overall. However, the site does include a few perks for shoppers, like a quick-ship filter so you can find items that will ship within one week, free one-on-one design services, and convenient in-store pickup when you buy online.
15. Birch Lane
Birch Lane offers farmhouse, rustic, vintage, and contemporary-inspired pieces. If you want a Wayfair-like experience but want to match the classic style of your home, Birch Lane could be a better option for you. As a Wayfair brand, it comes with similar benefits like financing, a store credit card, and an excellent selection of furniture, storage solutions, lighting, and more. But because it isn’t an online marketplace with third-party vendors, its prices trend higher.
16. Crate & Barrel
Crate & Barrel is an online and physical retailer selling everything for the home, from dinnerware sets to bath vanities, from top brands like Kohler, Breville, and SimpleHuman. Several products are also Crate & Barrel exclusives.
Crate & Barrel is more of a high-end home furnishings retailer than Wayfair, so expect to pay more for items here than on Wayfair overall. If you’re a frequent shopper, you can sign up for the Crate & Barrel credit card to get 0% financing on eligible purchases and up to 20% back in reward dollars.
17. Pottery Barn
Founded in 1949, Pottery Barn is one of the oldest retailers of its kind and one of the most well-known. As an upscale furniture brand, affordability isn’t one of its claims to fame, with pricing more aligned with Crate & Barrel, Anthropologie, and similar retailers than Wayfair. But you’ll also find one-of-a-kind items here you can’t get elsewhere, making it a great choice for homeowners designing unique and functional spaces.
Pottery Barn offers free shipping on select items, which are noted with a “Free Shipping” tag on category pages.
18. Living Spaces
For not opening up to third-party sellers like Wayfair does, Living Spaces has an impressive selection of furniture and decor for all home spaces. It sells items from dozens of retailers, allowing it to offer products at a wide range of prices on its website.
If you live near a Living Spaces store, you can get next-day shipping on furniture. Living Spaces also has a credit card with special offers, like 0% financing for 24 months or 60-month financing with 9.99% APR.
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19. H&M Home
H&M Home is the home furnishings and accents section of H&M, which sells apparel, accessories, and beauty products. H&M Home carries a modest selection of decor and small furnishings for bathrooms, kitchens, living spaces, and bedrooms, like end tables, blankets, and storage baskets. Like its apparel, H&M keeps its home items affordable, with many priced around $35 or below.
H&M Home offers a new collection each season with the season’s most popular styles. The downside is there are limited quantities of items, so bestsellers tend to sell out fast.
20. Schoolhouse
Schoolhouse is best known for its lighting fixtures, which the team assembles by hand inside its Portland, Oregon, warehouse. But there’s much more to find at Schoolhouse, like rugs, shelves, dining furniture, mailboxes, and door hardware. Compared to Wayfair, the selection is smaller and prices are higher overall. However, most Schoolhouse products are made directly by the company, which might give you some peace of mind if quality craftsmanship is your priority.
Buying Tips for Online Furniture Shopping
Online furniture shopping is a completely different experience than shopping for furniture in stores. While you can browse conveniently from home and spend time comparing product specs and prices from different retailers when you shop online, you can’t touch or test a product the same way you would in a store. Keep the following tips in mind when shopping for furniture online.
↩️ Check return policies: A generous return policy of 30 days or more gives you plenty of time to test your new item in your home and ensure it fits in as you intended. Also, find out whether you can return items at a nearby store to save on shipping costs.
💬 Read user reviews: Customer reviews can tell you a lot about a product. Even better—look for photo or video reviews that tend to provide a more accurate view of an item than product images.
📐 Measure your space: Always check the dimensions of online furniture, which should be listed clearly on their product pages. Then, measure your space to ensure a good fit.
🔍 Look for deals and discounts: Don’t miss out on savings. Check the website for current promo codes to use, or search for coupons online. Many sites also give you a discount to sign up for their email or text lists.
🚚 Consider delivery and assembly: Large items or items that require assembly sometimes come with in-home delivery and assembly offers. Wayfair, for example, has a white glove delivery service to bring the package into your space of choice and assemble your furniture for you. These services usually have a fee, but it might be worth it if you think you’ll need assistance.
Stylish Home Furnishings from Sites Like Wayfair
Wayfair’s selection of furniture and decor is massive, and it includes items at a variety of prices to fit almost any budget. But it’s always good to have some alternative sites to bookmark, especially if you’re looking for something specific or are gearing up to revamp a space or furnish a new home.
The sites on this list feature similar types of products as Wayfair, but each has its own twist, like catering to modern styles or offering more high-end furnishings. Just remember to do your research on the products you’re interested in, and always check return policies to make sure they fit your preferences.
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